"KrAZ" brand is one of the ukrainian most expensive brands

According to results of the rating presented by the Ukrainian Rating Agency in cooperation with "Galitskie Kontrakty" publishing house, "KrAZ" brand took the 37th place in the list of 200 best Ukrainian brands. In the branch rating "KrAZ" ranks №3.

The brands were ranged according to brand value index on the basis of financial analysis of company activity. In addition to financial effectiveness of company activity, such factors as brand popularity, its strength, life cycle, market position and growth prospects were also taken into account while making up the rating.